Also, when presenting the product, I have to gauge my audience and make sure they understand what they are drinking, learn where their questions come from and adapt myself to be as receptive as possible. I love researching and studying the history of the spirit. What does your role as Ron Colón European Brand Ambassador involve?Īctually the job involves some of my favourite activities, so I can say I’m feeling quite fortunate.Īpart from now having a valuable reason to talk about rum all day, there is as much education as learning involved. The previous RCS brand ambassador in Berlin, whom I also ended up befriending, knew how passionate I am about the category, and when she decided to move out of the beverage industry there was only one firm recommendation from her for the position: me! And here I am, spreading the rum love. I was very pleasantly surprised with the product and instantly became a fan. She knew I’m a rum geek and she mentioned my name to Pepijn Janssens, co-founder of RCS, who sent samples my way.
We started chatting and getting to know each other through the internet. During the first lockdown in 2020, I attended all the online talks organised by Chockie Tom (from Doom Tiki). It’s actually a beautiful story about rum love and friendships in the spirits world. How did you become European Brand Ambassador for Ron Colón? This meant I had no direct mentoring, but as my passion grew for the spirits world, it continuously pushed me to search for ways to keep learning and evolving. I did not begin to think about hospitality as a career until 5 or 6 years ago, when I landed a job in a small bar with a large selection of spirits which required a bit more than basic knowledge and a clientele that asked for classics. I moved to Berlin a decade ago to see how I liked it here, and I took any jobs that were available. Like many of my peers, I started in the industry out of necessity. I’m a half Spanish/half Scottish spirits geek, who loves to travel, visit distilleries and bar shows, and who goes crazy for all things rum, but also doesn’t mind talking about other distillates (except for maybe vodka). Ron Colón, Fiona Clara Bruce Castro – Photo Credit: us a little about yourself and how you started in the bar industry.
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